
ByJove Media founder Michelle Betts
That’s why you need to make sure that your social media channels are not just used as window displays, but as places where people can discover your brand and be part of it, thanks to interesting, authentic and original content.
Social networks also represent strategic access points to your external platforms: beyond search engines, Facebook, Instagram, LinkedIn and Twitter are today’s most important sources of traffic for websites and e-commerce platforms.
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